Cricket

List of IPL Title Sponsors Over the Years (2008-2026)

A simple list of all IPL title sponsors from 2008 to 2026, including sponsorship fees and duration.

7 itemsUpdated Mar 30, 2026

The Indian Premier League has seen five major title sponsors since its inception in 2008. Each sponsor brought their brand value and investment to the league, reflecting the IPL's growing commercial appeal and popularity. From DLF's groundbreaking initial sponsorship to Tata's historic record-breaking deal, the sponsorship evolution shows how the IPL has become one of the world's most valuable sporting properties.

#	Name	Years	Period	Sponsor	Annual Fee
1	DLF (Delhi Land and Finance) 2008-2012 The inaugural title sponsor of the IPL. DLF, a real estate developer, signed a deal worth ₹40 crore annually to sponsor the league for 5 years. This established the foundation for IPL sponsorships.	5	2008-2012	DLF	₹40 crore
2	Pepsi 2013-2015 Soft drink giant Pepsi became the second title sponsor. Initially signed for 5 years at ₹79.2 crore annually but exited early in 2015 due to the match-fixing scandal involving CSK and RR.	3	2013-2015	Pepsi	₹79.2 crore (actual paid)
3	Vivo 2016-2019 Chinese smartphone maker Vivo won the sponsorship rights after Pepsi's exit. They initially signed for 2 years (₹100 crore annually) but extended with a massive 5-year deal worth ₹2,199 crore. They exited in 2019 due to India-China tensions.	4	2016-2019	Vivo	—
4	Dream11 2020 Fantasy sports platform Dream11 stepped in as the emergency sponsor for the 2020 season during COVID-19 pandemic when IPL was held in UAE. Single-season sponsorship worth ₹222 crore.	1	2020	Dream11	₹222 crore
5	Vivo (Return) 2021 Vivo returned as the title sponsor for the 2021 season to fulfill its earlier extended contract with BCCI. Paid ₹439.8 crore for the single season.	1	2021	Vivo	₹439.8 crore
6	Tata Group 2022-2028 Tata Group became the title sponsor from 2022. Initially signed for 2 years at ₹335 crore annually, then extended to 2028 with a record ₹2,500 crore deal for 5 years. Current sponsor till 2028.	7	2022-2028	Tata Group	—
7	Summary of Sponsorship Evolution From 2008 to 2026 The IPL title sponsorship has grown exponentially from ₹40 crore per annum in 2008 to ₹500 crore per annum under Tata's current deal. This 12.5x increase reflects the league's remarkable growth in viewership, market value, and global appeal.	—	—	—	—

This list is compiled from verified public records and reference sources. Last verified: March 30, 2026.

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